Plan digital campaigns around audience needs. Learn practical content planning, search fundamentals, social media publishing, paid campaign basics, and performance measurement.
Course outline
01Core concepts & setup
- Digital marketing fundamentals and the customer journey
- Audience research and buyer personas
- Content strategy and a publishing calendar
02Applied project workflow
- SEO fundamentals and keyword research
- Social media content and campaign planning
- Paid advertising structure, targeting and budget basics
03Practice & quality review
- KPIs, analytics and campaign reporting